Get Ahead of the Game and Protect your Brand — KISSPatent

Dvorah Graeser
2 min readMar 5, 2020

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Every 60 seconds a new trademark application is being . If you think that’s not a lot, that’s over 640,000 brands being protected a year!

That’s a lot of people concerned about protecting their brand. That’s a lot of people that understand the value behind their names and logos. This is definitely something to be concerned about and take action now !

Here’s why

If you’re already working on your brand and you haven’t taken the necessary steps to protect it, you’re throwing money down the drain. Seriously.

With so many trademarks being filed every day, how do you know you’re not infringing on someone else’s trademark? Or even worse, how do you know someone is not filing for something similar to your brand and blocking you out of your market — especially for your domain name!

Are you willing to risk all your hard work because you put off filing for a trademark or don’t think a trademark is important?

Protecting your brand also has advantages in the future. It’s being smart about your strategy.

You’ll be able to work with the freedom of knowing no one can steal any part of your brand asset. You’ll be able to make some money by licensing your brand or even selling it sometime down the line. You can partner with other companies to sell your products or services and get brand credit. I can go on and on.

I mean, is there really a reason not to protect your brand?

Our advice is a simple one: get ahead of the game and protect your brand. Remember — every 60 seconds someone is protecting their brand in the US. 60 seconds! How many people protected their brand while you were reading this article? Think about it.

File your trademark today, before it’s too late.

Originally published at https://kisspatent.com on March 5, 2020.

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Dvorah Graeser
Dvorah Graeser

Written by Dvorah Graeser

CEO of KISSPatent, providing strategic patent protection for tech startups www.kisspatent.com

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